Marketing and Finance for Innovation

04-11-2020 - 9:30 AM to 5:00 PM

Marketing and Finance for Innovation

This workshop focus on the importance of matching your marketing strategy with opportunities in order to maximise chances of success – a method of ‘connecting’ what the firm can do to successfully win new business. This workshop will also present the latest research on the availability of business finance including traditional forms, innovation in funding including peer to peer and crowdfunding, social lending, etc.